Available for projects

Brands, Web
& Marketing

I'm Etieno Douglas, a marketing and creative leader. I run Aphinity Digital, an AI-centric agency building brands, websites and products that get found and convert.

Projects for
Services

Strategy, Design and Growth. All in one.

From the first idea to the live product, with the marketing that gets it found.

01

Marketing strategy & growth

Creative and content strategy that ties brand, story and channel into one plan, with SEO and visibility in AI answer engines. HubSpot-certified in content marketing.

02

Brand & identity

Brands people feel, not just recognise. Identity systems, messaging and campaigns that stay consistent across every touchpoint.

03

Web design & development

Websites that build trust and convert, designed and built on HubSpot CMS, Webflow, WordPress or custom code.

04

Products & platforms

Booking systems, learning platforms and apps, designed and built end to end, with the dashboards that run them.

Portfolio

Selected work

See all
Aphinity Digital logo
My agency

Aphinity Digital

AI-centric · Full-service · Global

A digital marketing agency with AI at its core. We build websites and win visibility in Google and AI answer engines, with strategy, design, media and development under one roof.

  • 01Brand & creative
  • 02SEO & GEO
  • 03Web & product
  • 04Social, billboards & events
Etieno Douglas
About me

Strategy and craft, from the first idea to the live product.

My work sits where marketing meets craft: setting strategy, building brands and shipping the websites and products that carry them.

I run Aphinity Digital and I'm Creative Lead at Chloe Consulting, a HubSpot partner agency, and I've led product and brand design for teams in Dubai and beyond. My motto: your dream, my goal.

14Projects
3Free templates
4Core services
Principles

What I believe

01

Systems outlast talent.

Talent gets the first win. A design system keeps a brand consistent long after it.

02

A brand is a feeling.

Your logo is the outfit. Your brand is what people say about you when you're not in the room.

03

Visibility drives growth.

Social media gets attention. Being found by people already searching is what converts.

Experience

Career

  • Present

    Aphinity Digital

    AI-centric marketing agency

    Run a full-service, AI-centric agency covering branding, SEO, GEO, web, social and out-of-home.

  • Jun 2026 – Present

    Creative Lead

    Chloe Consulting · Remote

    Lead creative direction across B2B client marketing on HubSpot and coach client teams to run their own marketing pages.

  • Apr – Nov 2025

    Product & Brand Designer

    Kiyapz · Dubai, remote

    Led product and brand design, including the company's visual identity and logo.

  • Jan 2024 – Sep 2026

    Co-Founder

    AspectDigita

    Co-founded and helped lead a full-service agency offering brand strategy, websites and SEO.

Leadership & youth empowerment

Raising principled
young leaders

I invest in young people's character, confidence and leadership, as founder of The Crucible and as a partner to Love Unites International.

About my leadership work

Investing in young people so they can lead well

Through The Crucible, mentorship and speaking, and alongside partners like Love Unites International, I help young people grow in character, confidence and the skills to lead.

CharacterIntegrity and resilience that hold up under pressure
LeadershipCommunication, decisions and responsibility for others
MentorshipPeople who walk part of the road with them
Founder
The Crucible · youth development & leadership

Leadership is built, not born. The lessons that mattered most to me came from responsibility, mentors who believed in me, and trying again. The Crucible gives young people that chance earlier.

The CrucibleLove Unites International

Building and serving alongside The Crucible and Love Unites International

See partnerships
The Crucible logo over a blacksmith hammering metal
What I'm building

The Crucible

A crucible is where raw material is refined under heat. I founded The Crucible as a youth development and leadership organisation where young people are stretched, supported and trusted to lead.

Website coming soon

Partnerships

Building and serving alongside

The two organisations I'm part of.

Back to the studio

All projects

Platforms, apps, games and websites I've designed and built.

Back to the studio

Free templates

Start from real, shipped projects. Each download is the full source with placeholder copy from Aphinity Digital and the original images, ready to make your own.

Want a template of another project?

These aren't packaged yet. Ask and I'll send you a ready-to-use version.